Sticky Brand Lab Podcast
Turn your knowledge, experience or idea into a successful side-business adventure. We're about empowering women to attain personal and professional satisfaction, creative autonomy, and financial independence — through entrepreneurship. Tune in to get weekly tips, action-steps and support so busy professional women, like you, can confidently start your entrepreneurial journey — faster and with more ease.
Episodes
168 episodes
How Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay)
Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired an...
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Episode 168
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36:42
Attorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167
Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda an...
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Episode 167
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34:13
Embracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166
Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small step...
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Episode 166
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36:12
Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165
The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh,...
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Episode 165
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23:29
Turning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164
While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge...
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Episode 164
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28:32
163: Where Are They Now, an Entrepreneurial Journey Special Edition! With Returning Entrepreneur, Tara McKinney
In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a sour...
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Episode 163
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36:15
162: Can You Achieve A Fulfilling Business or Career Without Knowing Your Passion or Purpose?
This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief ...
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Episode 162
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36:28
Harnessing Gratitude for Holiday Peace: A Thank You Gift
We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in t...
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Episode 161
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16:13
160: Successful Founders Who First Failed
Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victor...
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Episode 160
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37:59
159: The Struggle to Focus in the Age of Distraction
What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to ...
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Episode 159
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46:55
158: 5 Ways a Side Business Can Transform Your 9-to-5
Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, s...
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Episode 158
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33:52
157 From Micro Stress to Micro Bliss: Practical Interventions That Work!
Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge? While microstressors are an integral part of life, with the right tools and mindset, they ...
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Episode 157
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30:32
156: DIY PR Secrets for Entrepreneurial Success Revealed
Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your busines...
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Episode 156
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31:30
155 Reframing Failure: Turning Setbacks into Opportunities
Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change...
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Episode 155
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47:41
154: Changing Lives Together: Father-Daughter Power in Nonprofit Business
Have you ever thought about starting a family business? Research has repeatedly shown that family businesses perform better than conventional businesses. If you have ever considered starting a for profit or nonprofit business with your dad but ...
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Episode 154
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34:01
153: The Mom's Guide to Starting Something New
If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you’re more likely to get a response like, “Between ...
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Episode 153
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40:37
152: The Transition Trailblazer: Navigating Career Changes with Immersive Career Coach Gretchen Skalka
Whether you’re pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process.In Part 2 of our two-part episode, ...
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Episode 152
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36:12
151: Taking a Leap of Faith: How I Made A Career Change Helping Others Do The Same
Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the k...
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Episode 151
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35:55
Build a Business That Supports Your Mom Life
We (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share ...
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Episode 150
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48:26
149: Micro Stress Awareness: Take Control of Your Life, One Small Stressor at a Time
Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not ...
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Episode 149
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17:33
148: Beneath the Surface: How Micro Stressors in Business Fuel Burnout and What to Do About It
Nearly half, or 48%, of Americans describe themselves as workaholics. Given that 94% of professionals report spending more than 50 hours a week at their jobs and say they frequently work on weekends, it’s not surprising that 83% of survey respo...
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Episode 148
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27:11
147: Words That Win Customers: An Entrepreneur's Guide to Brand Messaging
Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.
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Episode 147
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26:51
146: Negotiating Your Way to Success: Strategies for Women to Win in Business And Beyond
Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a...
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Episode 146
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30:41
145: A New Beginning: The Bold Life-Changing Leap of a TV Producer Turned Business Owner
Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You’re not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready...
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Episode 145
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28:36
144: Lights, Camera, Entrepreneurship: A TV Producer's Bold Career Switch
Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women su...
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Episode 144
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24:36